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AI Ads: When to Use, When to Avoid

Guavy AI Editorial Team
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A new study from the University of Mississippi has found that advertisers should use AI-generated content thoughtfully and only when it's truly necessary, lest they face consumer backlash.

The researchers analyzed two ad campaigns from Coca-Cola: 'Create Real Magic' in 2023, which allowed fans to create art using the company's logo through AI-generated images, and a 2025 holiday commercial that faced mocking and customer backlash.

'Nowadays, many marketers are just saying,

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