AI-Driven Shopping Experiences Reach New Heights as Google's AI Mode Surpasses One Billion Monthly Users
Google's AI Mode has surpassed one billion monthly users, according to recent figures from Google. This milestone marks a significant shift in how consumers interact with products and services online, as AI-powered shopping experiences become increasingly popular.
Azoma, an Agentic Commerce Optimisation platform, offers insights into how brands can improve their visibility and recommendations on Google's Gemini platform. Azoma's analysis of millions of shopping agent citations reveals that 41% of Gemini's source mix comes from retailers, while 37% is earned media, 15% is brand.com content, and 7% is user-generated content (UGC).
To get recommended in Gemini, brands need to show up across these sources, rather than relying on paid placement. Azoma provides tools that help track product data and content workflows, allowing brands to improve their visibility across the sources Gemini cites.
With earned media and brand.com together making up over half of Gemini's citation mix, it's essential for brands to audit and strengthen these surfaces ahead of peak season. Azoma helps brands identify and close visibility gaps before the holiday period, ensuring products are well-represented when query volume is highest.