AI Powers IBM's Dominant Role in U.S. Open Fan Experience

IBM is taking its involvement in the U.S. Open to new heights, using artificial intelligence (AI) to enhance the fan experience and prove that sports are an ideal playground for AI integration.

The tech giant has been working behind the scenes with the United States Tennis Association (USTA) to process a massive amount of data in real-time, including 4.6 million data points per match and over 1.2 billion throughout the tournament.

One new metric, Serve Quality, analyzes 21 data points across a player's body and racquet 50 times per second, while an AI-powered chatbot lets users ask conversational questions about the sport.