Stocks
AlikeAudience Expands Reach on Amazon DSP Audience Hub
AlikeAudience has expanded its audience data availability on Amazon DSP Audience Hub in both the U.S. and India.
The integration, powered by Zeotap Data, allows advertisers to access AlikeAudience's third-party audience segments across Amazon-owned properties, extending reach beyond first-party data signals.
AlikeAudience provides large-scale addressability with MAID-level coverage of over 2 billion mobile advertising IDs in the United States and hundreds of millions in India, enabling scalable audience activation across programmatic environments.