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Always Discreet Tackles Bladder Leaks with NFL Partnership
Procter & Gamble's Always Discreet brand has partnered with the National Football League (NFL) to launch the 'Protect the Moment' campaign, aimed at raising awareness about bladder leaks among women.
The initiative features NFL player mothers sharing their personal experiences with bladder leaks and encourages open conversations around this sensitive issue.
Always Discreet's RapidDry technology is highlighted as a key solution in helping to quickly convert liquid into gel to lock in moisture and neutralize odors.
The campaign seeks to normalize conversations about bladder leaks, particularly among women over 45, while positioning personal care as a way to support confidence and participation in everyday activities.