Always Discreet Teams Up with NFL Moms for Confidence-Boosting Campaign

Procter & Gamble's Always Discreet brand has launched a campaign to help women feel confident and comfortable in social situations, despite experiencing bladder leaks. The 'Protect the Moment' campaign partners with the National Football League (NFL) to show how trusted leak protection can empower women to stay fully present and enjoy life's moments.

The campaign features NFL moms Elisha Jarrett, Angela Burns, and Katie DeJean, who share their personal stories of bladder leaks and how they have learned to manage them with Always Discreet products. The brand's RapidDry technology locks leaks in seconds and is designed to provide advanced bladder leak protection.

Always Discreet will be featured in national TV and digital advertising spots during select prime time NFL games, as well as live game-day activations and tailgating experiences at select NFL games across the country. The brand aims to help women reclaim can't-miss moments without fear of bladder leaks holding them back.