Stocks
Amazon Ads and OpenAI Join Forces to Target ChatGPT Users
Amazon Ads and OpenAI have formed a partnership to allow advertisers to target users of ChatGPT, the popular AI chatbot. The collaboration is currently in pilot with U.S. advertisers, according to Amazon.
The deal enables advertisers to extend their existing Amazon campaigns to reach ChatGPT's user base through Amazon Ads' demand-side platform. ChatGPT represents the bulk of OpenAI's advertising revenue and is on track to hit over $1 billion in 12 months, as OpenAI recently stated.
Market intelligence firm Sensor Tower found a significant increase in ads served per user per hour of time spent on ChatGPT in the U.S. in August, with a 163% jump compared to April.