Amazon Announces October Prime Big Deal Days: Exclusive Discounts for Prime Members
Amazon has officially confirmed that Prime Big Deal Days (informally referred to as October Prime Day) will take place from October 6 to 7, 2026. This sale is exclusive to Amazon Prime members and offers discounts on a wide range of products across all categories.
The event starts at 12 a.m. PT on October 6 and ends at 11:59 p.m. PT on October 7. Prime members can shop early deals as they become available, with some already live today. The best deals typically center around Amazon-owned technology like Echo devices, small home appliances, beauty products, household essentials, and groceries.
Prime Big Deal Days is the second Prime Day-level sale of the year, following the summer's Prime Day event in June. This sale has been held annually since 2022, offering some of Amazon's lowest prices of the year on a variety of products. With the holiday shopping season approaching, expect to see discounts on popular gifts like toys, gift cards, and themed decor.
Amazon Prime membership benefits include exclusive savings during Prime Day and Prime Big Deal Days, as well as free two-day, one-day, and same-day delivery. There are three types of Prime membership: standard ($139 per year or $14.99 per month), Prime for Young Adults ($7.49 per month for those 18-24 years old), and Prime Access (available to individuals qualifying for certain government assistance programs).