Amazon Brings Forward Holiday Shopping Season with Prime Big Deal Days
Amazon is kicking off its holiday shopping season earlier than usual with Prime Big Deal Days on October 6 and 7. The e-commerce giant's decision to bring forward the event, which offers exclusive deals to Prime members, is seen as a test of holiday demand ahead of Black Friday.
The 48-hour sale will feature discounts across over 35 categories, including technology, beauty, fashion, and kitchen and home products. New offers will be released three times daily through Today's Big Deals, while Alexa for Shopping can alert customers when selected products go on sale and recommend discounts based on shopping history and preferences.
Carmen Nestares, vice president of North America marketing and Prime Tech, said: 'Once fall arrives, there's so much to get ready for, the hosting, the decorating, the holiday gifting, and Prime Big Deal Days makes it easy to check it all off while saving.'