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Amazon CEO Sells 1,000 Shares Under Rule 10b5-1 Trading Plan

Guavy AI Editorial Team
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AMZN
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Amazon's CEO Worldwide Amazon Stores, Douglas J. Herrington, has sold 1,000 shares of AMZN common stock under a Rule 10b5-1 trading plan.

The sale was made on September 1, 2026, at an average price of $254.77 per share. After this transaction, Herrington directly held 475,681 shares and indirectly held 6,609.348 shares through an Amazon.com 401(k) plan account.

This planned sale is part of a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, making these transactions look transparent rather than sneaky or illegal.

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