Amazon Expands Advertising Reach into ChatGPT

Amazon's advertising reach has expanded into ChatGPT, a conversational AI platform. This move allows advertisers to run campaigns inside ChatGPT through Amazon's advertising platform, with selected brands like Delta Vacations among the first participants.

The pilot project aims to test another route for Amazon to generate revenue from AI technology, rather than focusing on computing capacity. However, commercial terms and financial contribution remain undisclosed.

OpenAI controls final ad eligibility and placement within ChatGPT, while Amazon brings campaign tools and advertiser relationships. This partnership gives Amazon an outlet for advertising spending without having to build a consumer destination itself.