Amazon Faces FTC Suit Over Alleged Advertiser Misrepresentation
The US Federal Trade Commission (FTC) has filed a lawsuit against Amazon.com Inc. alleging that the e-commerce giant systematically overcharged advertisers for years.
The FTC and 22 US states have joined forces in the suit, which claims that Amazon provided inadequate disclosures around the pricing and terms of sponsored listings.
The alleged misrepresentation dates back to an unspecified period, with the complaint stating that advertisers were misled about their ad spend and its impact on consumer behavior.