Amazon Gives Away Alexa+ AI Assistant to All US Fire TV Users
Amazon has made its Alexa+ AI assistant free for all Fire TV users in the US. The company announced on Wednesday that it would now include Alexa+ at no cost with every device, including Fire TV Sticks, the Fire TV Cube, and smart TVs from third-party manufacturers like Hisense and TCL.
Previously, users had to subscribe to Amazon Prime or pay $19.99 per month specifically for the AI assistant service. Now, all they need to do is activate their device to access Alexa+ features, which include personalized movie and TV show recommendations based on genre, cast, year of release, and more.
According to Amazon, users with Alexa+ have nearly twice as many conversations on Fire TV as those with the original Alexa. The company claims that millions of customers already use the service, and that its recommendations are 40% more effective than before.