Amazon Opens Door to ChatGPT for Select Advertisers

Amazon has made its biggest bet on ChatGPT yet by opening up the platform to select U.S. advertisers.

The move allows brands using Amazon's advertising platform to extend their campaigns into ChatGPT, a significant shift for the retail giant.

ChatGPT now boasts 900 million weekly active users, according to OpenAI, and has become an attractive space for advertisers to reach consumers.

Amazon had already started buying ads on ChatGPT itself, becoming its largest retail advertiser between April and August, with a revenue run rate of $1 billion annually.