Amazon Outpaces Walmart in Higher-Margin Goods
Walmart dominates the US grocery market with a 20.8% share, far surpassing Amazon's 2.9%, due to frequent shopper visits.
However, Amazon takes the lead in broader retail categories such as electronics, apparel, and home goods, capturing 9.3% of total US retail spending compared to Walmart's 7.8%
This split highlights Walmart's challenge in converting grocery shoppers into buyers of higher-margin products.