Amazon Stays Ahead of Celsius in Consumer Stock Showdown

Amazon and Celsius are two consumer stocks that may appeal to investors seeking growth in 2026. Amazon dominates the global cloud and e-commerce markets, leveraging its massive scale to drive profitability.

The company's revenue reached nearly $716.9 billion in FY 2025, representing a growth of approximately 12.4% over the prior year. Its net income was close to $77.7 billion for the same period, resulting in a net margin of roughly 10.8%, which improved from the 9.3% net margin recorded in the previous year.

Celsius, on the other hand, is a functional beverage company that focuses on fitness-oriented energy drinks. Its revenue reached roughly $2.5 billion in FY 2025, representing growth of nearly 85.5% compared to the prior year. However, its net income was close to $108.0 million, leading to a net margin of about 4.3%, a significant decrease from the 10.7% net margin seen in FY 2024.

While Celsius has built an impressive portfolio of energy drink brands, including Alani Nu and Rockstar Energy, its core brand is struggling. Sales declined sharply year over year in the most recent quarter, EPS missed estimates, and management is not expecting a return to growth until the end of the year.