Amazon Stock: Strong Q2 Earnings Fuel Debate on Buy or Sell

Amazon's stock price has been on a tear over the past six months, outperforming the S&P 500 by 12.8%. The company's shares have risen to $260.22, representing a 24.9% gain.

This impressive run is partly attributed to Amazon's solid quarterly results, sparking debate among investors about whether it's still a good time to buy the stock or if it's just fueled by heightened enthusiasm.

Founded by Jeff Bezos after he left his job at D.E. Shaw, Amazon has established itself as the world's largest online retailer and provider of cloud computing services.

Two key attributes contributing to Amazon's success are its skyrocketing revenue growth and outstanding long-term EPS (earnings per share) growth.