Amazon Taps Top Lawyers to Fight FTC Ad Price-Fixing Allegations

Amazon has assembled an all-star legal team to defend itself against a Federal Trade Commission (FTC) lawsuit alleging that the company overcharged advertisers on its platform. The suit, filed in federal court, claims Amazon systematically manipulated ad auctions since 2019, resulting in over $20 billion being taken from advertising customers.

The FTC alleges that Amazon's actions 'likely illegally' took money from its advertising customers through the manipulation of auction prices for various products. The lawsuit also states that Amazon secretly inflated prices for sponsored ads on its platform, which were then passed on to consumers in the form of higher prices.

Amazon has responded to the suit by calling it a 'misguided lawsuit' and stating that the FTC's complaint cited no evidence of price increases for consumers. The company is represented by a team of prominent attorneys, including Karen Dunn, Jeannie Rhee, and William Savitt, who have experience taking on high-profile cases.