Amazon Teams Up with HYROX Fitness Racing Series

Amazon has partnered with HYROX, a fitness racing series, to offer branded marketplaces and athlete support. The partnership will begin in six countries: UK, Germany, France, Italy, Spain, and the Netherlands.

HYROX-branded digital storefronts will be hosted on Amazon, providing participants with supplements, training equipment, apparel, and performance cosmetics. Amazon Music playlists tailored by exercise and on-site mini-markets for last-minute essentials will also be available.

HYROX is expected to host 2 million competitors across 107 races this year. The partnership marks a significant expansion of the HYROX brand platform, which has already secured partnerships with Centr, Amazfit, PUMA, and others.