Amazon Teams with Netflix and YouTube on Streaming Policy Alliance

Amazon (AMZN) has joined forces with Netflix and YouTube to create the Streaming Access and Choice Alliance. The new coalition aims to advocate for technology-neutral rules that apply consistently across streaming platforms and delivery formats.

The group will also weigh in on regulatory debates around paywalled sports rights and how viewers access live events online. With Amazon's Prime Video business growing, this move reflects its ambitions in the streaming space.

Amazon.com now combines a $2.8 trillion retail and subscription operation with a growing media arm, making video a key part of keeping customers tied into its wider shopping and services ecosystem.