Amazon Unifies Global Advertiser Accounts Across 34 Countries

Amazon has announced that its DSP advertisers can now access a single global account across 34 countries, eliminating the need for separate accounts and registrations. This upgrade is part of Amazon's ongoing efforts to simplify advertising on its platform.

The change applies to existing Amazon DSP advertiser accounts, which will be automatically upgraded without requiring any action from advertisers. The new account type appears under an advertiser account category in the account selector, rather than inside the Advertisers page of the Campaign Manager experience.

Amazon groups this upgrade into five capabilities: multi-country buying, omnichannel campaign management, Amazon Marketing Cloud access, unified billing and permissions, and simplified first-party data management. These features will allow advertisers to run programmatic campaigns across multiple regions without creating new accounts or registrations.