American Express Kicks Off NFL Partnership with Global Experiences and Access
As the NFL kicks off its first season as the Official Payments Partner of the American Express, the company is launching a range of experiences and access for football fans around the world. The partnership aims to bring American Express Membership to fans' moments, whether they are at the stadium or watching from home.
During the NFL Kickoff Week, American Express will show up for its Card Members and fans with enhanced viewing experiences and special benefits at various locations. This includes shopping at a vintage merchandise experience at MetLife Stadium in New York, attending the NFL's first-ever regular season game in Australia, and watching games at Cosm's venues in Los Angeles, Atlanta, Dallas, and Detroit.
Research by American Express found that 58% of consumers say access to entertainment experiences they value make them more likely to stay loyal to a brand, with this number rising to 69% among Gen Z and Millennial consumers. The company is tapping into the passion for limited-edition merchandise, with over half of consumers surveyed seeking out such items.
Throughout the season, eligible Card Members will enjoy benefits through the American Express Venue Collection for Giants and New York Jets games at MetLife Stadium, as well as at Hard Rock Stadium for Miami Dolphins games and Mercedes-Benz Stadium for Atlanta Falcons games. Benefits include a dedicated Card Member entrance or fast lane, access to purchase Amex Presale Tickets, and an exclusive offer to earn a statement credit on qualifying concession purchases.
American Express is also celebrating the NFL's first-ever regular season game in Australia with a multi-day celebration of football, entertainment, and culture as presenting partner of both the NFL Melbourne Game Kickoff Festival and NFL Melbourne Halftime Show. Card Members attending the NFL Melbourne game will have access to gameday radios, a dedicated entrance to the NFL Shop outside of the stadium, an NFL Shop Amex Offer for eligible Card Members, and more.
For football fans who watch games from home, American Express is offering a special Amex Offer to earn a one-time $35 statement credit after making a qualifying purchase of $240 or more with their enrolled Card on an NFL Sunday Ticket subscription from YouTube or YouTube TV online. Additional NFL-related offers for fans will become available throughout the season.