American Express Scores Big with NFL Partnership in Melbourne
American Express is bringing its global NFL partnership to Melbourne for the first time this September. The program includes dining, entertainment, fan activations, and Card Member perks designed to enhance the fan experience during the league's historic first-ever regular-season game in Australia.
The event will take place from Thursday 10 to Saturday 12 September 2026 at Melbourne Park. The NFL's payments partner will kick off its first NFL season as presenting partner of the halftime show headlined by the Jonas Brothers and the 3-day NFL Kickoff Festival.
Naysla Edwards, vice president of brand, marketing and member experience for American Express, said: 'The NFL’s arrival in Melbourne is a real highlight for Australian sport... As Official Payments Partner of the NFL, American Express is proud to help make this historic week even more memorable.'
American Express will offer Card Members access to Gameday Radios to closely follow the action from their seats and around the stadium. Eligible Card Members can also receive a complimentary dessert item at Ruben's Deli, which will be serving US game day classics alongside local flavours.