Amex NFL Credit Card Launch Sparks Trading Doldrums
American Express has launched its NFL Extra Points Credit Card program in collaboration with Bread Financial. The new card is available on the American Express Network, but shares are currently edging lower, trading at $335.95.
Among analysts, 57 rate American Express a buy and 4 rate it a sell, with a median price target of $382. This suggests that many expect the company's stock to break above its current resistance level.
The Ichimoku Kijun at $336.61 is currently acting as a key resistance level for American Express shares. To gauge whether the latest development is taking hold in the price, traders should watch for a sustained move above this level.