Amex Paints Yorkville Blue to Spotlight Small Businesses
American Express is launching an initiative in Toronto's Bloor-Yorkville neighborhood to promote small businesses, dubbed 'Local Gems.'
The program, which runs until September, aims to highlight the community's hidden gems and encourage residents to support local shops.
By painting Yorkville blue, American Express is taking its support for small businesses to the streets, reinforcing its commitment to the local economy.