Amex Scores Big with NFL as Aussie Fans Get First Taste of Regular Season Action
American Express is partnering with the National Football League (NFL) to bring Australia's first-ever regular-season game to Melbourne in September 2026. The event will be a historic moment for Australian sports, offering fans a unique opportunity to experience an NFL game on home soil.
The collaboration between American Express and the NFL aims to enhance the fan experience through various events and exclusive perks. As part of this partnership, American Express will serve as the presenting partner of the halftime show, featuring a performance by the Jonas Brothers. The event will also include activities such as photo opportunities and digital drills inspired by NFL players' pre-game rituals.
Ruben's Deli will offer US game-day classics and local flavors at the festival, with special offers available for American Express Card Members. Card Members attending the game will have access to Gameday Radios and exclusive viewing experiences for the halftime performance. The NFL Shop, presented by American Express, will also offer a promotion: spend AUD $130 or more on official NFL merchandise and receive AUD $30 back.
Naysla Edwards, VP of Brand, Marketing and Member Experience for American Express, stated that 'The NFL's arrival in Melbourne is a real highlight for Australian sport... As Official Payments Partner of the NFL, American Express is proud to help make this historic week even more memorable.' Charlotte Offord, NFL GM for Australia & New Zealand, added that 'Hosting our first-ever regular season game in Australia is a landmark moment for our fans here...'