Amex Shop Small Campaign Returns to Singapore for Seventh Year

For the seventh consecutive year, American Express is launching its Shop Small campaign in Singapore to support local businesses. The initiative runs from August 4th to August 31st and aims to encourage card members to shop at over 3,600 participating merchants.

To participate, eligible American Express Card Members must enroll through the Amex app or website and spend a minimum of S$10 at any of the listed businesses. For every S$10 spent, they will receive S$3 back, up to five times.

According to Sharon Chew, Vice President and General Manager, Head of Global Merchant Services Asia for American Express, 'Every year, Shop Small brings our Card Members together to support the local businesses that help make Singapore's neighbourhoods and communities truly special.'

Tai Chong Kok, a third-generation-owned mooncake bakery, has been participating in the program since its inception. Their owner, Ham Weng Seng, expressed gratitude for the initiative, stating 'We're proud to say that we've been in business since 1935, all the while keeping true to our traditional recipes and methods.'

Shop Small is a national movement founded by American Express in 2010 to support local businesses. The program has driven repeat visits, customer loyalty, and long-term value to merchants over the years.