Amgen and MrBeast Team Up to Fight Pediatric Cancer

A new initiative to raise awareness and funds for pediatric cancer research has been launched by Stand Up To Cancer (SU2C) in collaboration with pharma company Amgen, St. Baldrick's Childhood Cancer Research Foundation, and YouTube personality MrBeast.

The SU2C Pediatric Cancer Dream Team campaign kicked off with a 15-minute video featuring Dr. Beast helping cancer kids along with notable guests such as Lebron James and Dwayne Johnson.

The video has garnered 50 million views since posting in late July, with Amgen reporting 1.7 million views and 250,000 engagements within an hour of posting.

The campaign aims to accelerate pediatric cancer research through a collaborative project that brings together leading scientists, physicians, and institutions. Stand Up To Cancer has set a $10 million fundraising goal for the SU2C Pediatric Cancer Dream Team, with Amgen, Beast Philanthropy, and St. Baldrick's Foundation making a collective $6.5 million commitment.