Android Dominance Fades Amid Competition and Supply Chain Issues
Android dominates global smartphone sales, but the market share has declined slightly. According to Counterpoint Research, Android accounted for about 75% of smartphone sales in Q2 2026, down from 79% last year. The decline is attributed to increased competition from iOS and HarmonyOS, with Apple's iPhone series performing well globally.
The Samsung Galaxy S26 series, particularly the Ultra model, helped mitigate Android's overall decline amid RAMageddon's impact on the market. Chinese Android OEMs are shifting their focus to higher-value devices and scaling back activity in the entry-level segment due to rising costs and supply chain issues.
In a surprising twist, Google's Pixel 10a stood out as one of the top-selling smartphones in Japan, making up 7% of the country's smartphone sales in Q2. This marks a trend of popularity for budget-conscious Pixels in the region, with the Pixel 9a not featuring on last year's list.