Apple Describes Memory Prices as '100-Year Flood', Calls for More Suppliers
Apple's recent earnings report highlighted the significant impact of rising memory prices on the company's bottom line. CEO Tim Cook described the situation as a '100-year flood' in memory pricing, with exponential increases in memory costs forcing Apple to pass along some of these higher expenses to customers.
Cook noted that Apple has little choice but to raise prices due to the scarcity of DRAM (Dynamic Random Access Memory) suppliers. The global market is dominated by three manufacturers: Samsung Electronics Co., Ltd. (SSNLF), SK Hynix Inc. (SKHY), and Micron Technology, Inc. (MU).
Cook hinted that Apple would welcome additional capacity if it became available, suggesting that the company believes more suppliers in the market could help alleviate the pressure on prices.