Apple Ditches Standard iPhone 18 for Holiday Season, Focuses on Pro Models

Apple Inc. NASDAQ:AAPL has revised its product mix strategy ahead of the holiday season, with reports indicating that only Pro versions of the iPhone 18 will be released in fall 2026. This shift comes as Apple seeks to maintain average selling prices and boost sales during the critical quarter.

The standard iPhone 18 is now expected to launch in early 2027, a move that could limit entry-level upgrades but may also help the company focus on higher-end product sales. The decision affects the timing of quarterly results, regardless of whether demand remains steady throughout the cycle.

Apple's iPhone generated $54.25 billion in revenue during the last quarter, accounting for 49.6% of the company's total revenue. Suppliers have mentioned limitations involving memory and chips, which could impact the production of standard models.