Apple Faces Major Test with Foldable iPhone Launch

Apple's highly anticipated launch event is set to take place on Wednesday, where the tech giant is expected to unveil new iPhones and other devices. The event will be hosted by John Ternus, who took over as CEO from Tim Cook earlier this month.

The consumer tech giant is facing a significant test with its latest product lineup, which includes what analysts predict will be the first foldable iPhone and premium models of the iPhone 18. Morgan Stanley analysts expect new Apple watches and AirPods to also be part of the unveiling.

However, Apple may face challenges in meeting investor expectations as the company is expected to test demand with price hikes on its iPhone lineup, which could be the broadest and most significant in company history.