Apple Gains Global Smartphone Share Amid Premium Focus

Apple's (AAPL) market share has grown to 20.2% globally in Q2, according to GuruFocus. The company is prioritizing three premium iPhone models and delaying the standard iPhone until next spring.

KeyBanc kept an Underweight rating on Apple with a price target of $250, stating that bigger price hikes may lift margins but cut unit sales, while smaller hikes keep margin pressure and may force later increases.

Bernstein says Apple is gaining market share in China, with shipments there outpacing the broader market based on firm-level channel checks.

Apple faces a UK class action seeking up to £2 billion, alleging its 2021 App Tracking Transparency enforcement disadvantaged third-party app developers' ad revenue versus Apple's services.