Apple iPhone 18 Prices May Rise by 10-20%

Apple's upcoming iPhone 18 launch has set up a challenging scenario for the company. The shares have climbed 4.7% since August 26, ahead of next week's product event where official prices will be revealed.

TrendForce estimates that iPhone 18 prices could rise by 10% to 20%, due to increased memory costs. Specifically, 256-gigabyte Pro memory is expected to be nearly 400% higher than last year.

This price shock may not be as alarming for Apple as it seems. The company has confirmed no product details, and the market hasn't panicked over the estimate. In fact, Apple traded at $327.66 on Friday, down just 0.2% from Thursday's close.