Apple Names Prasidha Menon as Head of Product Communications in India

Prasidha Menon has joined Apple as head of product communications in India. This appointment marks a significant move for Menon, who has had a diverse career spanning over 18 years across various sectors.

Menon's background is steeped in product and brand storytelling, having worked with prominent companies like Uber, OYO, Airbnb, and Edelman India. She previously held key positions at Optum, UnitedHealth Group, and most recently at Airbnb, where she led brand and product communications for Asia Pacific.

Her experience at Uber, particularly as head of communications for India and South Asia, is notable in shaping her approach to product communications. Menon's own description of her work involves building categories, enabling product adoption, and creating culturally relevant content.

The move to Apple signifies a strategic bet by the company to tap into local expertise in managing its narrative in India. Given Apple's reputation for controlling its message closely, bringing in an external communicator with such depth is seen as a vote of confidence in Menon's abilities.