Apple Prepares for New Chapter Under John Ternus Amid Foldable iPhone Anticipation
Apple's stock performance is drawing attention as it gears up for significant events in the coming weeks. The company's new CEO, John Ternus, will take over on September 1, marking the end of Tim Cook's 14-year tenure.
Ternus has been leading Apple's hardware engineering division for four years and is responsible for the current product portfolio, including the Apple Silicon transition and M-series MacBooks.
The market is pricing in a foldable iPhone launch on September 9, with the company's AI capabilities taking center stage. Analysts are watching closely to see if Apple Intelligence will demonstrate real monetization through subscription tiers or new hardware that requires the system.
Apple's Services business generates approximately $26 billion in revenue annually, making it less sensitive to iPhone upgrade rates than other hardware manufacturers.