Apple Pursues Content Deals for Upgraded Siri Voice Assistant

Apple is reportedly in talks with publishers to secure content licensing deals for its AI-powered Siri voice assistant. The iPhone maker has been contacting publishers in recent months about new multiyear agreements that would give Apple access to content for Siri, which is set to launch later this year.

The proposed variable compensation structure would see publishers receive payments when their content is used, with a budget of $9 figures allocated by Apple for these payments. The company recently announced a major upgrade to Siri that integrates AI more deeply into Apple products.