Apple Seeks Content Deals for Enhanced Siri Voice Assistant
Apple is in talks with publishers to secure content licensing deals for its AI-powered Siri voice assistant, set to launch later this year. The iPhone maker has contacted publishers about new multiyear agreements that would give Apple access to content for Siri AI.
The company has proposed a variable compensation structure where publishers would receive payments when their content is used. Apple has discussed allocating a budget in the nine-figure range for these payments, according to the Wall Street Journal report.
This move comes as Apple works to enhance its voice assistant, which has faced criticism over its limited functionality. The company recently announced a major upgrade to Siri that would integrate AI more deeply into Apple products.