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Apple Set for Big Product Event as Ternus Takes Reins

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Apple has scheduled its product event for September 9, where it is expected to unveil the latest series of iPhones and possibly Apple's first foldable device. This marks a significant moment in the company's history as Tim Cook will become Executive Chair on September 1, while John Ternus takes over as CEO.

The Q3 results showed a strong revenue increase of 16% to $109.4 billion, with diluted EPS rising by 29% to $2.02. However, the gross margin beat may have been influenced by tariff refunds worth around two percentage points, which could also account for about $0.11 in EPS.

The new Mac series has been optimized for local AI tasks, with the M6 chip built on a 2nm process providing faster on-device silicon. This allows Apple to offer private inference tools and applications locally, creating another potential revenue channel.

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