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Apple Sets September 9 for Foldable iPhone Reveal Amid Investor Buzz

Guavy AI Editorial Team
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AAPL
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Apple has announced its next major hardware event for September 9, marking a significant milestone in the company's product lineup. The event, tagged 'Surprise and shine,' will take place at the Steve Jobs Theater at Apple Park in Cupertino, California, at 1 p.m. ET.

The main attraction is expected to be Apple's first foldable iPhone, which would represent a major expansion of the iPhone lineup and potentially offer a premium upgrade cycle for investors. A new iPhone Pro and refreshed wearables are also anticipated to make an appearance.

The event carries added significance as it will be the first major product showcase under new CEO John Ternus, who replaced Tim Cook in April. Cook remains involved in areas including engagement with policymakers.

Apple shares rose over 1% in midday trading following the announcement, indicating investor enthusiasm for the upcoming launch.

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