Apple Shares Rise Amid Foldable Device Hype and Price Hikes
Apple's stock price rose by 3.56% on October 10th, despite major equity indices remaining soft. The company's announcement of its first foldable device, the 'iPhone Duo', priced at $1,999 with pre-orders starting on October 16th and launch on October 23rd, served as a buying catalyst.
Apple also implemented price hikes for flagship products, including a 10% increase for some models and up to 20% for high-end devices like the iPhone 18 Pro. The price of this device was raised by $100 compared to its previous generation.
The options market is focused on whether Apple can maintain its pricing power, backed by brand strength and ecosystem. This includes passing on rising memory costs to sales prices. With surging demand for AI data centers tightening DRAM supply and demand, memory procurement costs are intensifying.