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Apple Stock Rises 1.5% Amid Anticipation of iPhone 18 Pro Max Price Hike

Guavy AI Editorial Team
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AAPL
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Apple's stock price rose by 1.5% to $310.03 on Tuesday, August 18, 2026, as investors react to a potential price increase for the upcoming iPhone 18 Pro Max.

A report from IDC estimates that the new device could cost $200 more than its predecessor, taking the starting price to $1,399.

This would represent a 16.7% increase over the current price of the iPhone 17 Pro Max, which is set at $1,199.

Apple has not confirmed the model's launch date or pricing, leaving investors to test their theories in anticipation of the September event.

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