Apple Stock Sees Gains as Investors Eye Foldable iPhone and Higher Pro Prices

Apple Inc.'s stock price opened at $328.21 on September 4, 2026, just below the consensus target of about $330.

The upcoming 'Surprise and Shine' event on September 9, 2026, is expected to reveal detailed pricing for the iPhone 18 Pro models, which are set to increase by 10% to 20% due to rising memory costs.

This price hike will make the chips in the Pro line about four times as expensive as a year ago, according to TrendForce estimates reported by TradingKey.

The foldable iPhone production is also attracting attention, with daily output currently in the hundreds of units and internal targets aiming for 8 million to 10 million units.