Apple Unveils $1,999 iPhone Duo, Sparks Foldable Phone Showdown with Samsung
Apple's recent entry into the foldable phone market has sparked competition with Samsung. The tech giant unveiled its iPhone Duo, priced at $1,999, which boasts a 5.4-inch outer display and a 7.6-inch inner screen powered by Apple's A20 Pro processor. This chip delivers twice the on-device AI computing power of its predecessor, while iOS 27 brings split-screen apps and a revamped Siri AI assistant.
The Duo is not an entry-level device; it's a premium product with hardware, software, and AI tightly bundled together. Counterpoint projects Apple could capture about 25% of the foldable market, versus 38% for Samsung. However, Samsung has responded quickly to the challenge, launching a worldwide promotional push.
Apple shares rose approximately 1.3% to $319.28 on Thursday morning following the announcement. The company's market price stands 12.02% above its $285.03 GF Value estimate. Preorders for the iPhone Duo open October 16, with retail availability beginning October 23.