Apple Unveils Foldable iPhone and New Flagships Ahead of September 9 Launch
Apple's upcoming iPhone event is generating excitement among investors and tech enthusiasts alike. On September 9, the company will unveil its latest products at the Steve Jobs Theater in Cupertino, California.
The highly anticipated launch includes the iPhone 18 Pro and iPhone 18 Pro Max, as well as Apple's first foldable iPhone. The latter device is expected to open a new revenue stream for the company in the premium smartphone market.
IDC predicts that Apple will ship over 17 million foldable iPhones by 2027, potentially giving it around 40% of the global foldable market share. Bloomberg has reported that the foldable model could be priced above $2,000.
Apple CEO John Ternus sent a message to employees describing next week's launch as 'phenomenal,' which may build investor interest ahead of the event.