Apple Unveils Foldable iPhone at 'Surprise and Shine' Launch Event

Apple is set to unveil its new foldable iPhone at its 'Surprise and Shine' launch event on Wednesday, marking the tech giant's entry into the growing foldable smartphone market.

The company is expected to showcase the foldable iPhone alongside its new Pro and Pro Max models. The foldable iPhone is expected to come with a price tag exceeding $2,000.

Analysts expect strong demand for Apple's first foldable iPhone. IDC expects that Apple could sell out its entire foldable iPhone production and secure as much as 40% of the niche market by the end of next year.

Apple's late entry into the category may be an advantage, having had the opportunity to address the engineering challenges that have affected the market.