Apple Unveils Foldable iPhone Duo at $1,999, Shares Barely Budge
Apple (AAPL) has unveiled its iPhone 18 series, starting at $1,199 for the standard models and going up to $1,999 for the first foldable phone, the iPhone Duo. The new lineup includes the iPhone 18 Pro and Pro Max, which feature a variable-aperture camera and Apple's first 2-nanometer A20 Pro chip.
The market's response was muted, with AAPL shares closing slightly lower on the day of the launch, down about 0.28%. This is not unusual for an Apple event, as investors often price in the expected outcome before the announcement.
The foldable iPhone Duo has been highly anticipated, and its pricing has raised eyebrows. With a starting price of $1,999, it's significantly more expensive than other premium iPhones. The launch also marks a strategic shift for Apple, with the company focusing on high-end models and pushing lower-priced iPhones to next year's lineup.
The analysts are divided on the impact of the iPhone Duo on Apple's stock price. Some see it as a game-changer that could add $14 billion in revenue, while others worry about the pricing and margins. The key takeaway is that the launch has not moved the needle for AAPL shares, which remain within the expected range.