Apple Unveils Foldable iPhone Duo at New Premium Pricing

Apple's latest event has wrapped up, marking John Ternus's first launch as CEO. The tech giant unveiled several new products, including a foldable iPhone, which is priced at $1,999. This marks a significant shift in Apple's premium pricing strategy, with the company delaying the release of its base model and increasing prices for its Pro lineup.

The iPhone 18 Pro and Pro Max also received price hikes, although the extent of these increases was not specified. The new foldable iPhone, dubbed the iPhone Duo, is expected to set a new ceiling for iPhone pricing, as Apple continues to push into the premium segment.

Investors seem to be taking a cautious approach, with Apple's shares finishing the event day almost flat, down about 0.3%. Analysts point out that investors want proof that the new lineup can drive upgrades without sacrificing margins.