Apple Unveils Foldable iPhone Plans at Keynote Under New CEO
Apple's new CEO, John Ternus, will take center stage at Apple Park in Cupertino on September 9 for the company's first major product keynote under his leadership. The event is expected to headline a foldable iPhone, which analysts believe will be the star of the show.
Ternus took over as CEO on September 1, replacing Tim Cook who became executive chairman the same day. This marks Ternus's first appearance in the Steve Jobs-style keynote format, previously reserved for Apple's sitting chief executive.
According to Bank of America analysts, this keynote will be a test for Ternus, as he must demonstrate that Apple's hardware strength can carry into the AI era. Woo Jin Ho, senior hardware analyst at Bloomberg Intelligence, said 'Apple never had to be first to win the game.' He added that while Apple may not dominate the foldable market initially, it can still succeed by focusing on quality and user experience.
The analysts expect a refreshed Siri AI assistant to feature alongside new hardware, including the iPhone 18 Pro and Pro Max. Apple's first foldable iPhone and updated Apple Watch models are also expected to be unveiled at the event.