Apple Unveils Foldable iPhone Ultra at Highly Anticipated 'Surprise and Shine' Event
Apple is set to unveil its first foldable device, the iPhone Ultra, at its 'surprise and shine' event today. The highly anticipated event will be held at the Steve Jobs Theater in Cupertino and streamed live on Apple's website and YouTube channel.
The event marks a significant moment for the company as it enters the foldable phone market, which is already dominated by rival firms Samsung and Google. Industry watchers expect the iPhone Ultra to share similarities with Samsung's Galaxy Z Fold8, featuring a 5.3 inch outer display and a larger 7.7 inch inner screen.
The device is expected to launch in just two colors, black and white, with a starting price above $2,000. The absence of Tim Cook from the event is also notable, as new chief executive John Ternus takes over for the first Apple product launch in over a decade.